Walter Benjamin, “The Work of Art in the Age of Mechanical Reproduction”
After Julie’s suggestion, I looked into Walter Benjamin’s “The Work of Art in the Age of Mechanical Reproduction”.
“This image makes it easy to comprehend the social bases of the contemporary decay of the aura. It rests on two circumstances, both of which are related to the increasing significance of the masses in contemporary life. Namely, the desire of contemporary masses to bring things “closer” spatially and humanly, which is just as ardent as their bent toward overcoming the uniqueness of every reality by accepting its reproduction. Every day the urge grows stronger to get hold of an object at very close range by way of its likeness, its reproduction. Unmistakably, reproduction as offered by picture magazines and newsreels differs from the image seen by the unarmed eye. Uniqueness and permanence are as closely linked in the latter as are transitoriness and reproducibility in the former.”
—Walter Benjamin, “The Work of Art in the Age of Mechanical Reproduction”
It is an interesting argument which is particularly popular among the ‘fine artists’ of the team. But personally I am more interested in how to transfer a sense of ‘aura’ using digital media, rather than defending traditional methods.